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Communications.Management.Marketing

Truth Is Just Perception

Book Review: “The End Of Big: How The Internet Makes David The New Goliath” By Nicco Mele (2013, 320 Pages)

Big topic, small book.

Nicco Mele is an entrepreneur, investor and Internet consultant.

The End of Big” details how radical digital connectivity allows almost anyone to compete with the largest players in many fields (politics, media, business…).

The End of Big

The book is far too anecdotal. Even if some of his anecdotes are interesting, Mele doesn’t break any new ground on the topic he is covering.

RATING: D.

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