19 April 2025 | Articles, Articles 2025, Management | By Christophe Lachnitt
Rory McIlroy’s Management Lesson
Performance can feed on vulnerability.
I don’t know much about golf, and I’m not even allowed to play due to back problems. Still, I love following major golf events (like the Grand Slam tournaments and the Ryder Cup). I find the sport fascinating – partly because of its sheer beauty (the stunning courses and the elegance of the swing), but even more so because of its psychological dimension.
A few nights ago, I watched the final round of the Masters, the most prestigious golf tournament in the world, held in Augusta, Georgia. Many commentators are already calling it the greatest Masters ever played, and even though I lack their expertise, I completely agree. In fact, this final round stands as one of the most incredible moments in sports I’ve ever witnessed on TV. For any tennis fans reading this, think of it as an unbearable tie-break – about 70 shots from each contender, each one shifting the scoreboard back and forth.
Coming into the tournament, all eyes were on Northern Irish golfer Rory McIlroy. For eleven years, he’s been chasing a career Grand Slam – winning all four major tournaments over time. The only one missing? The Masters. To add more pressure, he also hasn’t won a Major in those eleven years, and on several occasions (including this one), he’s faltered emotionally with victory within reach. Naturally, each missed opportunity only increases the weight on his shoulders – especially as time goes by. But this year, McIlroy had been playing exceptionally well from the start of the season, and hopes were high for Augusta. Expectations were soaring – not least his own – which only intensified the pressure.
During the fourth round of the Masters, the 35-year-old had to battle both his opponents and, more importantly, himself, in what he later described as an “emotional rollercoaster“:
- He started the day two strokes ahead (-12) of Bryson DeChambeau (-10).
He was extremely tense (he later admitted he couldn’t eat that morning) and opened the round with a double bogey, losing his two-stroke lead. - On hole 2, DeChambeau made a birdie, while McIlroy stayed even – now trailing by one (-10 to -11).
- McIlroy loosened up on hole 3, sinking a birdie while DeChambeau bogeyed, flipping the lead again (-11 to -10).
- Another birdie for McIlroy and a bogey for DeChambeau on hole 4 gave Rory a three-shot lead (-12 to -9). DeChambeau had a rough day and would no longer pose a serious threat.
- McIlroy hit -13 on hole 9 and -14 on hole 10. The Masters seemed to be his. His closest rival at that point was Justin Rose at -10.
- But then the demons came back – he bogeyed hole 13 and, after a major blunder, double bogeyed hole 14. He dropped back to -11, soon matched by Rose.
- On hole 15, McIlroy delivered a brilliant shot to regain the solo lead at -12.
- He reached the 18th hole with a one-shot lead and another chance to finally win the Masters. Unfortunately, he missed a relatively easy final putt – easier than many of the incredible shots he’d made throughout the day and the tournament.
- That miss led to a sudden-death playoff with Justin Rose. This time, McIlroy landed a perfect approach on the green – and didn’t miss his putt.

Rory McIlroy after his win – (CC) Richard Heathcote/Getty Images
With this win, on his seventeenth attempt, in a tournament where he missed the easy shots and nailed the hardest ones, McIlroy became only the sixth golfer in history to achieve the career Grand Slam. No one has ever completed it within a single calendar year, and only Tiger Woods has done it consecutively (2000–2001).
Beyond the historical significance of the event, it felt like all of Augusta was rooting for Rory. He actually received more crowd support throughout the round than DeChambeau, the American. And that’s not surprising – McIlroy is known for his humanity, humility, generosity, and sincerity. It’s no coincidence that, according to journalists on site, the entire press room shed a tear when he won – and so did I. Very few champions are as moving as he is.
He also stands out for his principles – most notably, his unwavering support for the PGA Tour, even when it meant distractions during tournaments. He reportedly turned down $850 million from the Saudi-backed LIV Golf league, unlike many of his peers who sold out for far less.
You can’t fake authenticity – something some athletes, like Kylian Mbappé, still don’t seem to grasp. But athletes like Rory McIlroy, who are truly genuine, receive equally genuine love from their peers and fans around the world.
Yesterday, Rory McIlroy suffered in front of the whole world to reach his dream – and the world was moved. It’s rare to see someone so emotionally vulnerable and yet so heroic at once. He even admitted to wondering – yesterday, out on the course – if he’d ever reach this holy grail.
Though he’s a close friend, McIlroy is nothing like the cold-blooded killer Tiger Woods used to be, mentally crushing his opponents before even stepping on the course. And yet, he’s now joined Tiger in one of golf’s most exclusive clubs – writing one of the sport’s most beautiful chapters in the process. The hypersensitive player withstood every setback and every emotional blow during an epic day – to finally reach his Everest.
And that’s where we find a powerful management lesson. It’s easy in the corporate world to equate performance with invincibility, efficiency with toughness. But Rory McIlroy shows us these traits are not necessarily connected. Like him, you can be vulnerable and brilliant. So let’s stop assuming that the loudest, most assertive people – the ones who dominate the room – are always the most capable or productive.
Like Rory McIlroy, organizations that embrace this reality can accomplish extraordinary things.