Book Review: “Decoding The New Consumer Mind: How And Why We Shop And Buy” By Kit Yarrow (2014, 224 Pages)
18 August 2014
A wealth of information doesn’t make a theory.
Communications.Management.Marketing
Truth Is Just Perception
Book Reviews 2014
Book Review: “Bloomberg By Bloomberg” By Michael R. Bloomberg With Matthew Winkler (1997, 272 Pages)
13 August 2014
A great businessman and a great mayor but not a great author.
Book Review: “Agency Mania: Harnessing The Madness Of Client/Agency Relationships For High-Impact Results” By Bruno Gralpois (2010, 256 Pages)
10 August 2014
If you work in marketing, you would be mad not to read this book.
Book Review: “When I Stop Talking, You’ll Know I’m Dead: Useful Stories From A Persuasive Man” By Jerry Weintraub With Rich Cohen (2010, 304 Pages)
8 August 2014
When I stop reading this book, you’ll know I have finished reading it.
Book Review: “Hatching Twitter: A True Story Of Money, Power, Friendship, And Betrayal” By Nick Bilton (2013, 304 Pages)
5 August 2014
A book that is as simplistic as a tweet.
Book Review: “Employees First, Customers Second: Turning Conventional Management Upside Down” By Vineet Nayar (2010, 208 Pages)
2 August 2014
Employees first, customers second, readers last.
Book Review: “The Tale Of The Dueling Neurosurgeons: The History Of The Human Brain As Revealed By True Stories Of Trauma, Madness, And Recovery” By Sam Kean (2014, 416 Pages)
30 July 2014
An entertaining history of neuroscience. Well, maybe too entertaining.
Book Review: “Creativity, Inc.: Overcoming The Unseen Forces That Stand In The Way Of True Inspiration” By Ed Catmull With Amy Wallace (2014, 368 Pages)
24 July 2014
As good a CEO book as they get.
Book Review: “The Last Campaign: Robert F. Kennedy and 82 Days That Inspired America” By Thurston Clarke (2008, 336 Pages)
11 July 2014
An inspiring book on the most inspiring man ever.
Book Review: “Michael Jordan: The Life” By Roland Lazenby (2014, 720 Pages)
5 July 2014
The best book on the best athlete ever.
Book Review: “Only The Paranoid Survive: How To Exploit The Crisis Points That Challenge Every Company” By Andrew S. Grove (1996, 224 Pages)
29 May 2014
A management masterpiece.
Book Review: “How To Win At The Sport Of Business: If I Can Do It, You Can Do It” By Mark Cuban (2013, 82 Pages)
23 March 2014
Definitely a winning book.