The Same Logic Applies To Crisis Communications And Tennis Net Play
1 June 2014
During the French Open in Roland Garros, it seems timely to compare perception and tennis.
Communications.Management.Marketing
Truth Is Just Perception
Book Review: “Only The Paranoid Survive: How To Exploit The Crisis Points That Challenge Every Company” By Andrew S. Grove (1996, 224 Pages)
29 May 2014
A management masterpiece.
Emotions Play A Decisive Role In CEO’s Exercise Of Power
25 May 2014
In his book “Only The Paranoid Survive” (review coming soon on Superception), former Intel boss Andy Grove, one of the most respected CEOs in the U.S. corporate history, discusses the role of emotions in the decision-making process of business leaders.
The Management Lesson Of Chris Paul
18 May 2014
A leader must recognize their own failures rather than feign infallibility.
Does Native Advertising Make News Media Less Credible?
11 May 2014
A research provides some surprising results.
Happy Employees = Productive Employees
13 April 2014
Such is the conclusion of a scientific study conducted by the University of Warwick (UK) that was recently mentioned by Richard Branson, founder and chairman of Virgin Group.
The Amount Of Communication Is Inversely Proportional To The Level Of Trust
6 April 2014
Without trust, there can be no effective communication.
Social Networks Are Our Digital Mirror
30 March 2014
Like Snow White’s Queen, we want to be the most beautiful person in our world. What are the implications of this trend for brands? Let’s consider the Apple example.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.