Book Review: “How To Win At The Sport Of Business: If I Can Do It, You Can Do It” By Mark Cuban (2013, 82 Pages)
23 March 2014
Definitely a winning book.
Communications.Management.Marketing
Truth Is Just Perception
Book Review: “The Hard Thing About Hard Things: Building A Business When There Are No Easy Answers” By Ben Horowitz (2014, 304 Pages)
22 March 2014
It’s hard not to see that this book is wicked smart.
The Right To Error Is Inseparable From The Right To Know
16 March 2014
Promoting a Society committed to transparency AND tolerance.
The Paradox Of Absolute Transparency In Business
9 March 2014
The free-market nature of a supposedly progressive policy.
Book Review: “Age Of Context: Mobile, Sensors, Data And The Future Of Privacy” By Robert Scoble And Shel Israel (2013, 248 Pages)
25 February 2014
A book that looks into the future… and the authors’ ego.
Why Marketing Often Has To Overcome Ultracrepidarianism
23 February 2014
An issue dating back to the fourth century B.C.
Revamped Superception Website: Progress Is Making New Mistakes
6 February 2014
The new version of Superception is online.
The Quintessential Native Advertising Strategy Deployed By Red Bull And GoPro
2 February 2014
Nowadays, everyone can and wants to be a media – advertisers and consumers alike.
The Processing Speed Of Your Brain Will Leave You Speechless
26 January 2014
It is key to the management of perceptions.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.