Why Brand And Business Reputations Are Inseparable
19 January 2014
Actual experience vs. fictitious marketing reality.
Communications.Management.Marketing
Truth Is Just Perception
Why Do Most Companies Think About The Future By Reviewing The Past?
12 January 2014
Because of a need for reassurance.
For Or Against Using Tweets In Ads?
5 January 2014
This weekend’s marketing controversy raises the question.
Book Review: “Blur: How To Know What’s True In The Age Of Information Overload” By Bill Kovach And Tom Rosenstiel (2011, 240 Pages)
4 January 2014
“Blur”, a very clear book.
2013 In Review
29 December 2013
Today I am taking a look back at your favorite Superception articles of 2013 – measured by how many visits each received – and mine.
Book Review: “Big Data: A Revolution That Will Transform How We Live, Work And Think” By Kenneth Cukier And Viktor Mayer-Schönberger (2013, 257 Pages)
17 December 2013
Big data, little book.
The Management Lesson Of Ford’s CEO
15 December 2013
Manage and communicate positively – even in times of crisis.
Julius Caesar, His Wife, Plutarch, And Journalistic Credibility
8 December 2013
A CNN controversy reminds us of a cardinal journalistic rule.
Native Advertising Set To Revolutionize Marketing And Maybe Journalism
1 December 2013
For better or for worse?
Book Review: “Smarter Than You Think: How Technology Is Changing Our Minds For The Better” By Clive Thompson (2013, 352 Pages)
30 November 2013
A book that is smarter than what techno-doomsayers would expect.
Spoiler Alert: We Are Living In The Golden Age Of Journalism
24 November 2013
The Internet hasn’t killed journalism.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.