Close

Subscription

Close

Communications.Management.Marketing

Truth Is Just Perception

The Optimism Lesson Of Microsoft’s New CEO

And, no, it’s not just lip service.

Satya Nadella said something intriguing at the inaugural Code Conference: “Our Surface tablet is promising. Anything that’s not successful is promising.

Satya Nadella - (CC) Pierre Lecourt

Satya Nadella – (CC) Pierre Lecourt

The common reaction is to consider such a statement as lip service – attempting to hide a failure. Knowing about Microsoft’s culture, I can testify that this is not the case. Each project or product that is not (yet) a success is really considered internally as promising, including those experiencing a slow start or going through hurdles.

I am convinced that this optimistic approach is inherently more valuable than a more pessimistic one. Certainly, a company that adopts Microsoft’s way could end up investing for too long in an initiative that will ultimately fail. But not giving up early creates opportunities that a company taking fewer risks will not benefit from.

This risk management must obviously be handled depending on the company’s cash position. Microsoft has enough financial reserves to conduct a much more ambitious and daring strategy than many other companies.

Leave a comment

Your email address will not be published

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Go up

Logo created by HaGE via Crowdspring.com

Carousel pic credits : I Timmy, jbuhler, Jacynthroode, ktsimage, lastbeats, nu_andrei, United States Library of Congress.

Icon credits : Entypo