Truth Is Just Perception

Tag Archives: Strategy

Is Corporate Purpose A Fad?

181 CEOs, whose companies account for about one-third of the U.S. market capitalization, recently issued a joint statement. They commit to deliver value to all of their stakeholders: Customers, employees, suppliers, communities in which they work, and shareholders.

Community Managers Are Tomorrow’s Press Officers

A study conducted by Daniel Kreiss, journalism professor at the University of North Carolina at Chapel Hill, reveals that each tweet published by Mitt Romney at the end of his presidential campaign had to be approved by no less than 22 people!

The Master Of Time

Amazon’s success lies on Jeff Bezos’ long-term vision.

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