A Chief Communications Officer Operates Like A Music Producer
20 September 2023
Their relationship with the brand should be akin to a producer’s relationship with music.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Strategy
Is Corporate Purpose A Fad?
19 September 2019
181 CEOs, whose companies account for about one-third of the U.S. market capitalization, recently issued a joint statement. They commit to deliver value to all of their stakeholders: Customers, employees, suppliers, communities in which they work, and shareholders.
The Best Communicators Have The Longer View
29 July 2017
Contrary to conventional wisdom, creativity is not always the key skill in communications.
The Three Key Principles Of Corporate Transformation
9 April 2017
Their efficiency depends on their complementarity.
Management: Only People Can Make People Happy
13 January 2017
Instagram’s “Icons + Images” conversation with Steve Wynn is the most fascinating CEO interview I have watched in years.
Community Managers Are Tomorrow’s Press Officers
7 December 2014
A study conducted by Daniel Kreiss, journalism professor at the University of North Carolina at Chapel Hill, reveals that each tweet published by Mitt Romney at the end of his presidential campaign had to be approved by no less than 22 people!
Why Do Most Companies Think About The Future By Reviewing The Past?
12 January 2014
Because of a need for reassurance.
