A Communicator Cannot Be A Flatterer
26 February 2017
More than in any other trade, it is important to help, rather than please, one’s boss.
Communications.Management.Marketing
26 February 2017
More than in any other trade, it is important to help, rather than please, one’s boss.
4 October 2015
This is the conclusion of a study carried out by a team from the Universities of Illinois and Washington.
31 May 2015
The concept of employer branding was born in the mid-1990s. It flourished in the 2000s when the competition for talent became fiercer than ever.
2 November 2014
Some thoughts on the cases of T-Mobile and Apple.
19 January 2014
Actual experience vs. fictitious marketing reality.
26 February 2012
An extraordinary quote from JFK describing his relationship with Theodore Sorensen, his ghostwriter and special adviser, defines what all communicators should be.
22 January 2012
Microsoft’s CEO made a very interesting comment on perception change in his interview with Bloomberg Businessweek.