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Truth Is Just Perception

Tag Archives: Social networks

Employer Branding Is Evolving

The concept of employer branding was born in the mid-1990s. It flourished in the 2000s when the competition for talent became fiercer than ever.

Social Networks Are Our Digital Mirror

Like Snow White’s Queen, we want to be the most beautiful person in our world. What are the implications of this trend for brands? Let’s consider the Apple example.

Are You Addicted To Managing Emergencies?

Meeting deadlines is crucial for any manager, and even more in the fields of marketing and communications. However, this requirement should not become addictive.

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