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Communications.Management.Marketing

Truth Is Just Perception

Tag Archives: Starbucks

The Starbucks Theorem

The Seattle brand focuses as much on the quality of the human relationship as it does on the excellence of the coffee it serves.

2012 In Review

For this last post of the year, I take a look back at your favorite Superception articles of 2012 – measured by how many visits each received – and mine.

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