A Subjective Assessment Of The Tim Cook Era
28 April 2026
Does the comparison with Steve Jobs distort any evaluation of his successor’s tenure?
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Tim Cook
The Management Lesson Of Tim Cook
29 March 2015
Apple’s CEO has given an interview to Fast Company magazine.
What Can Your Employees Be Proud About?
21 December 2014
iClarified has published the email that Tim Cook just sent to Apple employees.
Communications Strategy: Does A Star CEO Make All The Difference?
2 November 2014
Some thoughts on the cases of T-Mobile and Apple.
Is Competition Counterproductive?
14 September 2014
A timely question when Apple introduces the Apple Watch.
Should A CEO Be Popular With Their Employees?
1 April 2012
This is the question that one may ask after reading the latest opinion polls on major American CEOs.
What I Learned On Management By Reading Walter Isaacson’s Biography Of Steve Jobs
6 November 2011
This book is a wealth of lessons in management. He also inadvertently reveals the final contradiction of Steve Jobs that could weaken Apple in the future.