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Communications.Management.Marketing

Truth Is Just Perception

Book Review: “Grouped: How Small Groups Of Friends Are The Key To Influence On The Social Web” By Paul Adams (2011, 168 Pages)

There is less – and more – to this book than expected.

Adams works in product development at Facebook – and, yes, his book is biased to Facebook. But that’s not the worst about it.

In fact, “Grouped” doesn’t really deliver on his promise: Adams elaborates more on general social and brain research findings than he does on social web trends per se.

Still, it isn’t a worthless read. Last but not least, it’s clear and concise.

RATING: C.

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