19 July 2015 | Articles, Articles 2015, Communications | By Christophe Lachnitt
I Am Opposed To Journalists Being Paid For Clicks
Slant, a new news site launched a few days ago by former employees of the Huffington Post, Bleacher Report and the New York Daily News, pays its journalists based on the traffic they generate.
Slant pays its writers $100 per month, plus $5 for every 500 clicks, for three pieces a week. During its first week of operation, Slant had 100,000 unique visitors.
Admittedly, as its leaders point out, Slant’s model is better than that of other sites, such as the Huffington Post, which don’t compensate their writers at all.
Slant could for example be an interesting platform for journalism students who want to test their skills and gain work experience at a time when it’s increasingly difficult to land a full-time job in news media. However, this kind of platforms should rather be created by journalism schools so that their non-profit objective and scope of operations be more clear.
More generally, I am opposed to journalists being paid for clicks for at least three reasons:
- Editorial quality and news value aren’t determined by content popularity on the social web. Pay for clicks favors sensationalism and entertainment which aren’t conducive to the irreplaceable role of the Fourth Estate in a healthy democracy.
- Similarly, this approach encourages journalistic productivism which translates into the coverage of superficial topics rather than those requiring a reflection or investigation.
- Also, paying for clicks can affect the objectivity of journalists. The latter can be tempted to express popular opinions rather than challenge them to enrich the debate.