Superception Podcast Ep. 120 – Tiffany Nwahiri, Founder And CEO Of The U.S. B2B Marketing Agency 3rd & Taylor

Conversation on Paris’ leadership in Europe’s deep tech with Tiffany Nwahiri, founder and CEO of the U.S. B2B marketing agency 3rd & Taylor.

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Tiffany Nwahiri discusses her childhood and professional journey (01:22), why Paris is emerging as Europe’s deep-tech leader (16:12), French startups — beyond Mistral AI — that have caught her attention (21:58), the sovereignty and ethics stakes for Europe in deep tech (25:10), U.S. misconceptions about Paris as a tech hub (29:58), her motivation for expanding in Europe (31:32), the importance of meaningful storytelling in the deep-tech sector (35:30), the differences between U.S. and European marketing approaches (37:12), the branding of European cities (46:49), and how marketing is portrayed in Netflix’s “Emily in Paris” (48:32).

This episode was recorded on an online platform on November 21, 2025.

Tiffany Nwahiri – (CC) 3rd & Taylor