Superception Podcast Ep. 117 – Ari Paparo, CEO Of Marketecture Media And Author Of “Yield: How Google Bought, Built, And Bullied Its Way To Advertising Dominance”

Conversation on Google’s advertising dominance with Ari Paparo, CEO of Marketecture Media and author of “Yield: How Google Bought, Built, And Bullied Its Way To Advertising Dominance.”

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Ari Paparo discusses his childhood and professional journey (01:14), his book “Yield” (14:34), the origins and evolution of programmatic advertising (18:43), the unfair tactics Google used to maintain its dominance (23:02), the viability of the CPM-based model and the demise of the cookie (36:19), other players in the digital advertising market (39:55), upcoming innovations in ad delivery (41:54), and current regulatory issues (43:03).

This episode was recorded on an online platform on July 11, 2025.

Ari Paparo – (CC) Marketecture Media