Is The New Reality Of Media Hindering Democracy?
26 November 2017
Monetization issues are at the heart of the problem: Digital advertising’s business model doesn’t work much better than that of print media.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Advertising
Is Digital Advertising Really Better Than Traditional Advertising?
26 March 2017
Behind that provocative question is an increasingly unpleasant reality for advertisers.
Is Ad Blocking Less Popular Than We Thought?
10 April 2016
That’s the question raised by a study conducted by comScore among a million of Americans.
Geolocation, Retail’s Next Big Bet
20 March 2016
On the occasion of Paris Retail Week, let’s have a look at the new service offered by Foursquare, a location-based recommendation app, to retail advertisers.
John Wanamaker And Programmatic Advertising
13 March 2016
The number of US marketers who use programmatic advertising has more than doubled in a year.
On The Social Web, Nobody Knows A TV Commercial Is An Ad
14 February 2016
The cost to run a 30-second commercial during this year’s Super Bowl was 5 million dollars.
Why Does BuzzFeed Invest So Much In Serious Journalism?
29 November 2015
The success (and reputation) of the most popular news site among young adults was built on entertainment – such as its famous lists and animated GIFs.
Axel Springer Fights The Good Fight Against Ad Blocking
18 October 2015
Europe’s largest media group has decided to ban readers who use ad-blockers from its Bild website.
One Of The Main Arguments Of Ad-Blocking Advocates Is Inadmissible
20 September 2015
The release of iOS 9, the new version of Apple’s mobile operating system, which allows ad blocking in the Safari Internet browser, sparked yet another online debate about this technology.
Ad Blocking Is Piracy
14 June 2015
First, the digital industry explained to content producers and distributors that they had to offer their products for free on the web and monetize them through advertising. Now, it also wants to suppress this revenue stream. This is absurd from both a business and moral standpoint.
The New Digital Frontier Of Intellectual Property
27 July 2014
A lawsuit highlights the current contradictions in this area.