Communications.Management.Marketing
Truth Is Just Perception
Articles
Content Creation Should Not Be Dictated By Consumers
22 June 2014
The general public offers no guarantee of quality or originality.
Should French Players Be Tweeting During The Soccer’s World Cup?
15 June 2014
A matter of responsibility.
The Same Logic Applies To Crisis Communications And Tennis Net Play
1 June 2014
During the French Open in Roland Garros, it seems timely to compare perception and tennis.
Emotions Play A Decisive Role In CEO’s Exercise Of Power
25 May 2014
In his book “Only The Paranoid Survive” (review coming soon on Superception), former Intel boss Andy Grove, one of the most respected CEOs in the U.S. corporate history, discusses the role of emotions in the decision-making process of business leaders.
The Management Lesson Of Chris Paul
18 May 2014
A leader must recognize their own failures rather than feign infallibility.
Does Native Advertising Make News Media Less Credible?
11 May 2014
A research provides some surprising results.
Happy Employees = Productive Employees
13 April 2014
Such is the conclusion of a scientific study conducted by the University of Warwick (UK) that was recently mentioned by Richard Branson, founder and chairman of Virgin Group.