The Perception Lesson Of Steve Ballmer
22 January 2012
Microsoft’s CEO made a very interesting comment on perception change in his interview with Bloomberg Businessweek.
Communications.Management.Marketing
22 January 2012
Microsoft’s CEO made a very interesting comment on perception change in his interview with Bloomberg Businessweek.
15 January 2012
After discussing the Washington Post ombudsman’s statements a few days ago, I am today focusing on an article published by the New York Times’ ombudsman who is opening an even more important debate.
8 January 2012
An American print media publisher is thinking outside the box.
1 January 2012
That’s the question raised in the United States by an astonishing lawsuit. A feverish debate in perspective.
25 December 2011
The absolute domination of social media on the Internet reflects a societal revolution and calls for a marketing insurgency.
18 December 2011
Virgin’s founder invites us to have fun at work. After you, Richard.
11 December 2011
The answer to this question is negative if we are to believe a recent article by Reuters. So are these communicators still relevant?
4 December 2011
The Board of Directors of the Pulitzer Prize has announced that the award for best local breaking news would now highlight real-time reporting.
27 November 2011
The most amazing anecdote from John Harris’ biography of Bill Clinton is a remarkable lesson in communication.
20 November 2011
From Herman Cain to Mario Monti, it seems that people want to promote personalities embodying to the point of caricature a break from their predecessors. This induces 180-degree perception changes that are very surprising.
13 November 2011
That’s what The Associated Press doesn’t understand. The news agency has just updated its charter on social media in an aberrant way.
6 November 2011
This book is a wealth of lessons in management. He also inadvertently reveals the final contradiction of Steve Jobs that could weaken Apple in the future.