The Perception Lesson Of Steve Ballmer
22 January 2012
Microsoft’s CEO made a very interesting comment on perception change in his interview with Bloomberg Businessweek.
Communications.Management.Marketing
Truth Is Just Perception
Articles
Where Does Journalistic Truth Start?
15 January 2012
After discussing the Washington Post ombudsman’s statements a few days ago, I am today focusing on an article published by the New York Times’ ombudsman who is opening an even more important debate.
What If Newspapers Became Startups?
8 January 2012
An American print media publisher is thinking outside the box.
Who Owns Twitter Followers?
1 January 2012
That’s the question raised in the United States by an astonishing lawsuit. A feverish debate in perspective.
2011, The Year Social Media Achieved Power Over The World
25 December 2011
The absolute domination of social media on the Internet reflects a societal revolution and calls for a marketing insurgency.
The Management Lesson Of Richard Branson
18 December 2011
Virgin’s founder invites us to have fun at work. After you, Richard.
Do The Old Bosses Of Major Advertising Agencies Understand Social Networks?
11 December 2011
The answer to this question is negative if we are to believe a recent article by Reuters. So are these communicators still relevant?
Revolution, Journalism’s Only Hope
4 December 2011
The Board of Directors of the Pulitzer Prize has announced that the award for best local breaking news would now highlight real-time reporting.
The Perception Lesson Of Bill Clinton
27 November 2011
The most amazing anecdote from John Harris’ biography of Bill Clinton is a remarkable lesson in communication.
Rejection, The Prime Modern Political Perception?
20 November 2011
From Herman Cain to Mario Monti, it seems that people want to promote personalities embodying to the point of caricature a break from their predecessors. This induces 180-degree perception changes that are very surprising.
Journalists Are Human And That’s What Makes Them Credible
13 November 2011
That’s what The Associated Press doesn’t understand. The news agency has just updated its charter on social media in an aberrant way.
What I Learned On Management By Reading Walter Isaacson’s Biography Of Steve Jobs
6 November 2011
This book is a wealth of lessons in management. He also inadvertently reveals the final contradiction of Steve Jobs that could weaken Apple in the future.