Is Generative Artificial Intelligence The Most Powerful Cultural Fragmentation Weapon Of All Time?
10 April 2024
The infinite capabilities of this technology in terms of personalization and cloning represent a threat to social cohesion.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Content
Attention In The Age Of Generative Artificial Intelligence
18 December 2023
In the era of the attention economy boosted by generative artificial intelligence, attention remains finite while content becomes ever more infinite. Only one strategy can resolve this contradiction.
The Dangers Of ChatGPT For Brands
13 April 2023
It will foster the advent of a new user interface and new content dynamics.
Thinking Less Quickly Is Key To Preserving Our Societies
11 December 2017
The digital, social and mobile revolution has dramatically accelerated access to information.
Platforms And Content: The Chicken And The Egg?
17 October 2017
Which component is the most critical to success in the digital, social and mobile era?
Communications Departments Run The Same Risk Of Obsolescence As Traditional Media
25 June 2017
In both cases, the danger lies in an excessive focus on the distribution rather than the production of content.
B2B Marketing: Large Accounts Crumble
16 April 2017
If you are a B2B marketer or sales representative and you are not yet active on LinkedIn, it is high time you grow a presence on the professional’s social network.
The Challenges Of Marketing Content: The Example Of McDonald’s
23 October 2016
Deborah Wahl, McDonald’s CMO, spoke at the Mixx Conference organized by the Interactive Advertising Bureau.
Too Much Journalism Kills Journalism
16 October 2016
The sudden rise to stardom and fall from grace of Kenneth Bone, one of the undecided voters who questioned Hillary Clinton and Donald Trump during their second debate, reveals a worrying trend for the media.
And, In The End, Content Wins
21 February 2016
I regularly mention on Superception my belief that quality content trumps all other factors when it comes to the success of media entities and brands alike.
On The Social Web, Nobody Knows A TV Commercial Is An Ad
14 February 2016
The cost to run a 30-second commercial during this year’s Super Bowl was 5 million dollars.
Why Does BuzzFeed Invest So Much In Serious Journalism?
29 November 2015
The success (and reputation) of the most popular news site among young adults was built on entertainment – such as its famous lists and animated GIFs.