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Communications.Management.Marketing

Truth Is Just Perception

Tag Archives: Content

B2B Marketing: Large Accounts Crumble

If you are a B2B marketer or sales representative and you are not yet active on LinkedIn, it is high time you grow a presence on the professional’s social network.

Too Much Journalism Kills Journalism

The sudden rise to stardom and fall from grace of Kenneth Bone, one of the undecided voters who questioned Hillary Clinton and Donald Trump during their second debate, reveals a worrying trend for the media.

And, In The End, Content Wins

I regularly mention on Superception my belief that quality content trumps all other factors when it comes to the success of media entities and brands alike.

Ad Blocking Is Piracy

First, the digital industry explained to content producers and distributors that they had to offer their products for free on the web and monetize them through advertising. Now, it also wants to suppress this revenue stream. This is absurd from both a business and moral standpoint.

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