The Dangers Of ChatGPT For Brands
13 April 2023
It will foster the advent of a new user interface and new content dynamics.
Communications.Management.Marketing
13 April 2023
It will foster the advent of a new user interface and new content dynamics.
11 December 2017
The digital, social and mobile revolution has dramatically accelerated access to information.
17 October 2017
Which component is the most critical to success in the digital, social and mobile era?
25 June 2017
In both cases, the danger lies in an excessive focus on the distribution rather than the production of content.
16 April 2017
If you are a B2B marketer or sales representative and you are not yet active on LinkedIn, it is high time you grow a presence on the professional’s social network.
23 October 2016
Deborah Wahl, McDonald’s CMO, spoke at the Mixx Conference organized by the Interactive Advertising Bureau.
16 October 2016
The sudden rise to stardom and fall from grace of Kenneth Bone, one of the undecided voters who questioned Hillary Clinton and Donald Trump during their second debate, reveals a worrying trend for the media.
21 February 2016
I regularly mention on Superception my belief that quality content trumps all other factors when it comes to the success of media entities and brands alike.
14 February 2016
The cost to run a 30-second commercial during this year’s Super Bowl was 5 million dollars.
29 November 2015
The success (and reputation) of the most popular news site among young adults was built on entertainment – such as its famous lists and animated GIFs.
2 August 2015
That’s what Ezra Klein, the former Washington Post wonder boy and now editor-in-chief of Vox.com, posits in a column.
14 June 2015
First, the digital industry explained to content producers and distributors that they had to offer their products for free on the web and monetize them through advertising. Now, it also wants to suppress this revenue stream. This is absurd from both a business and moral standpoint.