Is The Media Really Becoming A Wire Service?
2 August 2015
That’s what Ezra Klein, the former Washington Post wonder boy and now editor-in-chief of Vox.com, posits in a column.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Content
Ad Blocking Is Piracy
14 June 2015
First, the digital industry explained to content producers and distributors that they had to offer their products for free on the web and monetize them through advertising. Now, it also wants to suppress this revenue stream. This is absurd from both a business and moral standpoint.
The Storytelling Lesson Of Pixar’s Creative Genius
4 January 2015
WIRED recently recounted how Pixar’s Ed Catmull (management) and John Lasseter (artistic creation) brought the magic back to Walt Disney Animation Studios.
Community Managers Are Tomorrow’s Press Officers
7 December 2014
A study conducted by Daniel Kreiss, journalism professor at the University of North Carolina at Chapel Hill, reveals that each tweet published by Mitt Romney at the end of his presidential campaign had to be approved by no less than 22 people!
What Role For Publishers In The New Media Value Chain?
9 November 2014
On his blog, Ben Thompson devoted an article to the role of publishers in the new media value chain created by the increasing dominance of major digital platforms.
Content Creation Should Not Be Dictated By Consumers
22 June 2014
The general public offers no guarantee of quality or originality.
Revamped Superception Website: Progress Is Making New Mistakes
6 February 2014
The new version of Superception is online.
The Quintessential Native Advertising Strategy Deployed By Red Bull And GoPro
2 February 2014
Nowadays, everyone can and wants to be a media – advertisers and consumers alike.
Native Advertising Set To Revolutionize Marketing And Maybe Journalism
1 December 2013
For better or for worse?
Spoiler Alert: We Are Living In The Golden Age Of Journalism
24 November 2013
The Internet hasn’t killed journalism.
A Communicator Is A Content Creator
11 November 2012
Be careful not to confuse a communicator and a decorator.