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Communications.Management.Marketing

Truth Is Just Perception

Book Review: “The Art Of Innovation: Lessons In Creativity From IDEO America’s Leading Design Firm” By Tom Kelley (2001, 320 Pages)

A very disappointing book. This can’t be by design.

Tom Kelley is the General Manager of IDEO, a design and innovation firm created by his brother, David Kelley, in 1991.

IDEO is recognized by Fast Company as “the world’s most celebrated design firm.

The Art Of Innovation

A few years ago, I was lucky enough to spend a few hours at IDEO’s Palo Alto headquarters and discover their amazing culture. That’s why I am all the more disappointed by “The Art Of Innovation.” I expected so much more.

I feel like I’m committing blasphemy but I personally didn’t find this book too instructive. The case studies are too specific and are not used by Tom Kelley to draw interesting lessons.

RATING: D.

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