Book Review: “The Art Of Innovation: Lessons In Creativity From IDEO America’s Leading Design Firm” By Tom Kelley (2001, 320 Pages)
A very disappointing book. This can’t be by design.
IDEO is recognized by Fast Company as “the world’s most celebrated design firm.”
A few years ago, I was lucky enough to spend a few hours at IDEO’s Palo Alto headquarters and discover their amazing culture. That’s why I am all the more disappointed by “The Art Of Innovation.” I expected so much more.
I feel like I’m committing blasphemy but I personally didn’t find this book too instructive. The case studies are too specific and are not used by Tom Kelley to draw interesting lessons.