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Communications.Management.Marketing

Truth Is Just Perception

Best 2025 Content

Today I am taking a look back at your favorite Superception content pieces of 2025.

Here are your five favorite articles (measured by how many visits each received):

  1. Your Brain Deteriorates When You Use Generative AI To Replace Yourself Instead Of Complementing Yourself. With this technology, the seventh deadly sin becomes the first.
  2. Admiration: The Art Of Becoming Better Through Others. I see four main virtues in this sentiment.
  3. Rory McIlroy’s Management Lesson. Performance can feed on vulnerability.
  4. What OpenAI And WeWork Have In Common. Ambition is not always a virtue for a start-up.
  5. In The Age Of Generative AI, Every Communicator Must Channel Paul McCartney. Artificial intelligence can be a powerful tool in executing a brand or communications strategy, but it is still incapable of originating the kind of founding vision that anchors a brand meaningfully in its time.

In 2025, Superception was read in 151 countries. Many thanks to everyone! – Image created with ChatGPT and Midjourney – (CC) Christophe Lachnitt

The two most popular episodes of the Superception Podcast in 2025 were:

  1. Ep. 113 – Nick Erskine-Shaw, cofounder of 90 Seconds, the world’s leading cloud video creation platform. Conversation on the disruption of video creation.
  2. Ep. 111 – George Kailas, founder and CEO of AI-driven Wall Street firm Prospero. Conversation on AI-driven investment.

The review of Superception’s 2025 French content pieces is accessible here.

After another year of Superception activity, I take this opportunity to thank all those who follow my reflexive wanderings.

Happy New Year to you all!

Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.

www.superception.fr

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