Optimizing Nonprofits’ Fundraising Communications
19 June 2016
A joint study by Millward Brown and The Ad Council explores the media mix used to drive charitable donations. But another aspect may have an even greater impact.
Communications.Management.Marketing
19 June 2016
A joint study by Millward Brown and The Ad Council explores the media mix used to drive charitable donations. But another aspect may have an even greater impact.
5 June 2016
Apologizing is one of the most difficult acts of persuasion because of its extremely high emotional charge and authenticity threshold.
29 May 2016
We are happier, and therefore more effective, when we can be ourselves.
15 May 2016
L2 Think Tank analyzed more than 1 million social posts and nearly 2 billion interactions from 879 brands worldwide.
8 May 2016
Such is the conclusion of a study conducted by researchers from the University of Southern California.
1 May 2016
The ephemeral-messaging mobile application has passed the milestone of 10 billion daily video views.
24 April 2016
A study conducted in the U.S. by Digital Insight Study, a partnership of the Associated Press and the American Press Institute, yielded alarming results for democracy.
17 April 2016
Second article posted as part of my partnership with Paris Retail Week.
10 April 2016
That’s the question raised by a study conducted by comScore among a million of Americans.
3 April 2016
This trend is illustrated by the tactic used by the NFL to rebut a New York Times investigative article.