Truth Is Just Perception

Articles 2016

Geolocation, Retail’s Next Big Bet

On the occasion of Paris Retail Week, let’s have a look at the new service offered by Foursquare, a location-based recommendation app, to retail advertisers.

The More We Ignore, The More We Can Pay Attention

Researchers from Johns Hopkins University (Baltimore) have found that, when individuals take the time to learn what’s possible to ignore, they process difficult information faster.

And, In The End, Content Wins

I regularly mention on Superception my belief that quality content trumps all other factors when it comes to the success of media entities and brands alike.

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