Tay: Artificial Intelligence Isn’t Enough
27 March 2016
Microsoft had to shutdown its AI-powered chat bot less than 24 hours after its launch.
Communications.Management.Marketing
Truth Is Just Perception
Articles 2016
Geolocation, Retail’s Next Big Bet
20 March 2016
On the occasion of Paris Retail Week, let’s have a look at the new service offered by Foursquare, a location-based recommendation app, to retail advertisers.
Book Review: “Without A Doubt” By Marcia Clark With Teresa Carpenter (1997, 480 Pages)
17 March 2016
A gut-wrenching book.
John Wanamaker And Programmatic Advertising
13 March 2016
The number of US marketers who use programmatic advertising has more than doubled in a year.
Book Review: “The Run Of His Life: The People v. O.J. Simpson” By Jeffrey Toobin (1996, 466 Pages)
9 March 2016
The best book on the “trial of the century.”
Clothes Make The Man… And The Effective Manager
6 March 2016
This is the surprising conclusion of a study conducted by a team from the Yale School of Management.
Book Review: “Destiny And Power: The American Odyssey Of George Herbert Walker Bush” By Jon Meacham (2015, 864 pages)
2 March 2016
This biography is superior in my opinion to that written by Jon Meacham about Thomas Jefferson that I had reviewed here.
The More We Ignore, The More We Can Pay Attention
28 February 2016
Researchers from Johns Hopkins University (Baltimore) have found that, when individuals take the time to learn what’s possible to ignore, they process difficult information faster.
And, In The End, Content Wins
21 February 2016
I regularly mention on Superception my belief that quality content trumps all other factors when it comes to the success of media entities and brands alike.
On The Social Web, Nobody Knows A TV Commercial Is An Ad
14 February 2016
The cost to run a 30-second commercial during this year’s Super Bowl was 5 million dollars.
AccorHotels Has A Unique Way To Develop Young Talents
7 February 2016
The company has created a shadow board of directors composed of under-35 promising employees.
In 2020, 80 Percent Of People In The World Will Have A Smartphone
31 January 2016
I have read Tune’s “Global Mobile 2016” report which covers 249 different countries, autonomous regions, and other geographic areas of the planet.