Communications.Management.Marketing
Truth Is Just Perception
Articles
Corporate Values And Economic Value: The Starbucks Conundrum
1 November 2015
Earlier this week, Starbucks reported financial results for its fiscal fourth quarter. Its stock was punished by markets in spite of a 23rd straight quarter of 5%-plus global sales growth.
CEOs With Daughters Are More Socially Responsible
25 October 2015
A joint team from the University of Miami and the China Europe International Business School compared the corporate social responsibility (CSR) performance of the Standard & Poor’s 500 companies with information on the family profile of their CEOs.
Axel Springer Fights The Good Fight Against Ad Blocking
18 October 2015
Europe’s largest media group has decided to ban readers who use ad-blockers from its Bild website.
Twitter’s “Moments” Of Truth
11 October 2015
The launch of Twitter Moments aims to entice more people to signup for the microblogging service and remain engaged.
CEOs Should Embrace Twitter
4 October 2015
This is the conclusion of a study carried out by a team from the Universities of Illinois and Washington.
Attitude Is More Important Than IQ In Determining Success
27 September 2015
This is what we can learn from Stanford University’s Carol Dweck’s research.
One Of The Main Arguments Of Ad-Blocking Advocates Is Inadmissible
20 September 2015
The release of iOS 9, the new version of Apple’s mobile operating system, which allows ad blocking in the Safari Internet browser, sparked yet another online debate about this technology.
Twitter At Odds With Privacy
30 August 2015
In June, the microblogging site had closed the Politwoops account, created by the Sunlight Foundation, which tracked tweets deleted by American politicians.
