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Truth Is Just Perception

Articles

The Starbucks Theorem

The Seattle brand focuses as much on the quality of the human relationship as it does on the excellence of the coffee it serves.

Will Journalists Work Tomorrow On Twitter?

Sometimes the only way to reach witnesses of events as they happen is to talk with them on the micro-blogging site. What are the long-term consequences of this evolution for journalists?

2012 In Review

For this last post of the year, I take a look back at your favorite Superception articles of 2012 – measured by how many visits each received – and mine.

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