Communications.Management.Marketing
26 August 2012
Apple provides a great example that promising the absolute perfection is the most powerful – but also the most risky – positioning for a brand.
19 August 2012
The biggest winner of the London Olympics may very well be a loser.
5 August 2012
In defense of institutionalizing corporate cultures.
29 July 2012
In communications like in music, emotions should prevail.
1 July 2012
Is a good leader necessarily a good manipulator?