The Digital Revolution Is Mutating Into The Terror
2 February 2017
Its main innovations impair the ability of individuals and organizations to communicate.
Communications.Management.Marketing
Truth Is Just Perception
Book Review: “Shoe Dog: A Memoir By The Creator Of Nike” By Phil Knight (2016, 400 Pages)
19 January 2017
If you have a pen, you are a writer.
Management: Only People Can Make People Happy
13 January 2017
Instagram’s “Icons + Images” conversation with Steve Wynn is the most fascinating CEO interview I have watched in years.
Best 2016 Articles
1 January 2017
Today I am taking a look back at your favorite Superception articles of 2016 and mine.
Book Review: “Win Forever: Live, Work, And Play Like A Champion” By Pete Carroll With Yogi Roth (2010, 240 Pages)
21 December 2016
A great read, not only for the 12s.
All Companies Will Become Startups
13 December 2016
What is one of the major managerial differences between a mature company and a startup?
Book Review: “Bobby Kennedy: The Making Of A Liberal Icon” By Larry Tye (2016, 608 Pages)
11 December 2016
Shedding light on an icon.
A Disagreement Is A Sign Of Respect
24 November 2016
Showing respect to a manager before disagreeing with them doesn’t help anyone.
Do A Few Talented Employees Make The Difference?
30 October 2016
That question creates tension with one of my main managerial principles.
The Challenges Of Marketing Content: The Example Of McDonald’s
23 October 2016
Deborah Wahl, McDonald’s CMO, spoke at the Mixx Conference organized by the Interactive Advertising Bureau.
Too Much Journalism Kills Journalism
16 October 2016
The sudden rise to stardom and fall from grace of Kenneth Bone, one of the undecided voters who questioned Hillary Clinton and Donald Trump during their second debate, reveals a worrying trend for the media.
The Cost Of Poor Data Quality
9 October 2016
IDC projects that big data and business analytics revenues will reach 187 billion dollars worldwide by 2019.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.