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Communications.Management.Marketing

Truth Is Just Perception

Book Review: “Shoe Dog: A Memoir By The Creator Of Nike” By Phil Knight (2016, 400 Pages)

If you have a pen, you are a writer.

Phil Knight is the founder of Nike. He served as CEO of the company from 1964 to 2004 and as board chairman since.

In “Shoe Dog“, he recounts the story of the founding and development of Nike from its inception to its initial public offering.

Shoe Dog

This book is almost a day-by-day relation of Phil Knight’s life as an entrepreneur. It’s heavy on anecdotes and very light on analysis. This is not the kind of books that I prefer.

Yet, “Shoe Dog” is extremely interesting and smart. Phil Knight is humane, candid, self-deprecating, funny, and humble. Last but not least, the conclusion of the book is very emotional and touching.

One thing is certain: This book will leave you loving Phil Knight.

Rating: B.

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