What Speed Climber Ueli Steck Taught Us
7 May 2017
One of the greatest mountaineers of his generation was killed in the Himalayas in a fall of 3,000 feet while pursuing the only quest that is worthwhile to me: That of his own limits.
Communications.Management.Marketing
Truth Is Just Perception
The Digital Revolution Forces B2B Companies To Adopt B2C Brand Strategies
1 May 2017
While it is often neglected by B2B corporations, branding is the main asset of B2C companies.
B2B Marketing: Large Accounts Crumble
16 April 2017
If you are a B2B marketer or sales representative and you are not yet active on LinkedIn, it is high time you grow a presence on the professional’s social network.
The Three Key Principles Of Corporate Transformation
9 April 2017
Their efficiency depends on their complementarity.
Digital Reshapes The Economic, Media And Political Fields In Opposite Ways
2 April 2017
Everywhere, it is a cause of fragmentation.
Is Digital Advertising Really Better Than Traditional Advertising?
26 March 2017
Behind that provocative question is an increasingly unpleasant reality for advertisers.
Media, Populism And Democracy: The Inescapable Trilemma
19 March 2017
Journalists and populists often have the same ethical principles because they serve the same people.
Let’s Stop Blaming The Internet For Fake News
12 March 2017
It is time to stop accusing the digital revolution of spreading fake news and to examine our own responsibilities.
Leadership: Experience Should Be A Guide, Not A Master
5 March 2017
In defense of situational management.
A Communicator Cannot Be A Flatterer
26 February 2017
More than in any other trade, it is important to help, rather than please, one’s boss.
Book Review: “A Lucky Life Interrupted: A Memoir Of Hope” By Tom Brokaw (2015, 242 Pages)
16 February 2017
A touching and engaging memoir.
Preserving The Spirit Of Pride
12 February 2017
The worst kind of pride is fueled by the envy of others. The problem is that it induces a competition with others, whereas the only worthwhile competition is with oneself.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.