Trust In Media Hits Rock Bottom
24 April 2016
A study conducted in the U.S. by Digital Insight Study, a partnership of the Associated Press and the American Press Institute, yielded alarming results for democracy.
Communications.Management.Marketing
Truth Is Just Perception
Simple Customer Experiences, A Competitive Factor That Is More Decisive Than Ever
17 April 2016
Second article posted as part of my partnership with Paris Retail Week.
Is Ad Blocking Less Popular Than We Thought?
10 April 2016
That’s the question raised by a study conducted by comScore among a million of Americans.
Brands Increasingly Bypass The Media To Address The Public
3 April 2016
This trend is illustrated by the tactic used by the NFL to rebut a New York Times investigative article.
Tay: Artificial Intelligence Isn’t Enough
27 March 2016
Microsoft had to shutdown its AI-powered chat bot less than 24 hours after its launch.
Geolocation, Retail’s Next Big Bet
20 March 2016
On the occasion of Paris Retail Week, let’s have a look at the new service offered by Foursquare, a location-based recommendation app, to retail advertisers.
Book Review: “Without A Doubt” By Marcia Clark With Teresa Carpenter (1997, 480 Pages)
17 March 2016
A gut-wrenching book.
John Wanamaker And Programmatic Advertising
13 March 2016
The number of US marketers who use programmatic advertising has more than doubled in a year.
Book Review: “The Run Of His Life: The People v. O.J. Simpson” By Jeffrey Toobin (1996, 466 Pages)
9 March 2016
The best book on the “trial of the century.”
Clothes Make The Man… And The Effective Manager
6 March 2016
This is the surprising conclusion of a study conducted by a team from the Yale School of Management.
Book Review: “Destiny And Power: The American Odyssey Of George Herbert Walker Bush” By Jon Meacham (2015, 864 pages)
2 March 2016
This biography is superior in my opinion to that written by Jon Meacham about Thomas Jefferson that I had reviewed here.
The More We Ignore, The More We Can Pay Attention
28 February 2016
Researchers from Johns Hopkins University (Baltimore) have found that, when individuals take the time to learn what’s possible to ignore, they process difficult information faster.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.