NBC’s Failed Ethics… And Communications
21 June 2015
I had explained on Superception, when Brian Williams’s scandal broke, why I thought he should be ousted.
Communications.Management.Marketing
Truth Is Just Perception
Ad Blocking Is Piracy
14 June 2015
First, the digital industry explained to content producers and distributors that they had to offer their products for free on the web and monetize them through advertising. Now, it also wants to suppress this revenue stream. This is absurd from both a business and moral standpoint.
Which Font Makes Your Message Look More Credible?
7 June 2015
In 2012, American author and filmmaker Errol Morris conducted a non-scientific experiment on the New York Times website.
Employer Branding Is Evolving
31 May 2015
The concept of employer branding was born in the mid-1990s. It flourished in the 2000s when the competition for talent became fiercer than ever.
A Corporation And A Nation Share The Same Logic
24 May 2015
In 1882, French philosopher Ernest Renan gave a lecture at the Sorbonne University during which he stated that,
Having High Expectations For Your Employees Is A Triple Sign Of Respect For Them
17 May 2015
Firstly, it shows that you believe in their capabilities.
Disgust Is A Very Viral Emotion On The Social Web
10 May 2015
This is revealed by a study conducted by scientists from Stanford and Duke universities.
Will It Be Possible One Day To Erase Negative Perceptions Formed In Our Brain?
3 May 2015
The scientific research on memory is fascinating.
The Height Of Success Is To Contemplate One’s Own Failure
26 April 2015
GQ devotes a fascinating and moving article to Buzz Aldrin, a war hero, world-level scientist and, incidentally, the second man to walk on the moon.
The American Society Of Magazine Editors Bows Down To The Golden Calf
19 April 2015
It just revised its guidelines in order to foster the development of native advertising.
Book Review: “Becoming Steve Jobs: The Evolution Of A Reckless Upstart Into A Visionary Leader” By Brent Schlender And Rick Tetzeli (2015, 465 Pages)
18 April 2015
This book is as irritating as it is interesting.
Internal Communications Is Being Revolutionized By Social Networks
12 April 2015
Daniel Roth, executive editor of LinkedIn, reveals two fascinating statistics that once again demonstrate that individuals are the heart and soul of social networks.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.