The Best Way To Instill Confidence In Employees
19 May 2013
A management lesson from Elon Musk, the brilliant founder and CEO of Tesla Motors.
Communications.Management.Marketing
Truth Is Just Perception
I Am Opposed To The Devaluation Of Their Role Advocated By Some Journalists
12 May 2013
Should journalists become executive secretaries?
Are You Addicted To Managing Emergencies?
28 April 2013
Meeting deadlines is crucial for any manager, and even more in the fields of marketing and communications. However, this requirement should not become addictive.
Should Advertisers Really Be Deserting Newspapers?
21 April 2013
This is the question raised by the latest credible study on the subject.
My Ignorance Is My Main Professional Strength
14 April 2013
Or, more precisely, my awareness of my ignorance.
Corporate Values: The Best Remedy Against Micromanagement
7 April 2013
Showing the way to employees rather than dragging them along the way.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.