The New Digital Frontier Of Intellectual Property
27 July 2014
A lawsuit highlights the current contradictions in this area.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Advertising
Does Native Advertising Make News Media Less Credible?
11 May 2014
A research provides some surprising results.
The Quintessential Native Advertising Strategy Deployed By Red Bull And GoPro
2 February 2014
Nowadays, everyone can and wants to be a media – advertisers and consumers alike.
For Or Against Using Tweets In Ads?
5 January 2014
This weekend’s marketing controversy raises the question.
Native Advertising Set To Revolutionize Marketing And Maybe Journalism
1 December 2013
For better or for worse?
Should Advertisers Really Be Deserting Newspapers?
21 April 2013
This is the question raised by the latest credible study on the subject.
