Social Networks Are Our Digital Mirror
30 March 2014
Like Snow White’s Queen, we want to be the most beautiful person in our world. What are the implications of this trend for brands? Let’s consider the Apple example.
Communications.Management.Marketing
30 March 2014
Like Snow White’s Queen, we want to be the most beautiful person in our world. What are the implications of this trend for brands? Let’s consider the Apple example.
17 November 2013
Batkid has won a symbolic, temporary victory against the power of the all-perishable perception.
10 February 2013
The Seattle brand focuses as much on the quality of the human relationship as it does on the excellence of the coffee it serves.
16 December 2012
Are you really who you think you are?
21 October 2012
… and it is, paradoxically, what makes it so interesting.
19 August 2012
The biggest winner of the London Olympics may very well be a loser.
29 July 2012
In communications like in music, emotions should prevail.