Nothing Is More Effective Than A Story To Persuade Your Audience
23 November 2014
And it is scientifically proven.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Emotions
Emotions Play A Decisive Role In CEO’s Exercise Of Power
25 May 2014
In his book “Only The Paranoid Survive” (review coming soon on Superception), former Intel boss Andy Grove, one of the most respected CEOs in the U.S. corporate history, discusses the role of emotions in the decision-making process of business leaders.
Social Networks Are Our Digital Mirror
30 March 2014
Like Snow White’s Queen, we want to be the most beautiful person in our world. What are the implications of this trend for brands? Let’s consider the Apple example.
#SFBatkid vs. The Snapchat Culture
17 November 2013
Batkid has won a symbolic, temporary victory against the power of the all-perishable perception.
The Starbucks Theorem
10 February 2013
The Seattle brand focuses as much on the quality of the human relationship as it does on the excellence of the coffee it serves.
A Test To Evaluate Your Emotional Profile At Work
16 December 2012
Are you really who you think you are?
Communication Has Nothing To Do With The Facts…
21 October 2012
… and it is, paradoxically, what makes it so interesting.
The Management Lesson Of Oscar Pistorius
19 August 2012
The biggest winner of the London Olympics may very well be a loser.