A Corporation And A Nation Share The Same Logic
24 May 2015
In 1882, French philosopher Ernest Renan gave a lecture at the Sorbonne University during which he stated that,
Communications.Management.Marketing
Truth Is Just Perception
Articles
Having High Expectations For Your Employees Is A Triple Sign Of Respect For Them
17 May 2015
Firstly, it shows that you believe in their capabilities.
Disgust Is A Very Viral Emotion On The Social Web
10 May 2015
This is revealed by a study conducted by scientists from Stanford and Duke universities.
Will It Be Possible One Day To Erase Negative Perceptions Formed In Our Brain?
3 May 2015
The scientific research on memory is fascinating.
The Height Of Success Is To Contemplate One’s Own Failure
26 April 2015
GQ devotes a fascinating and moving article to Buzz Aldrin, a war hero, world-level scientist and, incidentally, the second man to walk on the moon.
The American Society Of Magazine Editors Bows Down To The Golden Calf
19 April 2015
It just revised its guidelines in order to foster the development of native advertising.
Internal Communications Is Being Revolutionized By Social Networks
12 April 2015
Daniel Roth, executive editor of LinkedIn, reveals two fascinating statistics that once again demonstrate that individuals are the heart and soul of social networks.
Could Experiential Marketing Be More Powerful Than E-commerce?
5 April 2015
AdAge reports on the growing number of e-commerce brands that invest in brick and mortar stores to create better, more attractive experiences for their customers.
The Management Lesson Of Tim Cook
29 March 2015
Apple’s CEO has given an interview to Fast Company magazine.
What Future For Industry Events In The Digital Age?
22 March 2015
The gathering of the hi-tech industry in Austin this week for South by Southwest (SXSW) reveals an obvious paradox.
Competence And Performance Are Not Synonymous
15 March 2015
Performance depends on much more than the mastery of a field of knowledge.
To Which Extent Should Journalists Take The Public Perception Into Account?
8 March 2015
ESPN The Magazine dedicates a long, riveting article to Alex Rodriguez.