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Communications.Management.Marketing

Truth Is Just Perception

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Learn Or Adjourn

Today, I would like to share with you two quotations, found in my recent readings, that embody my life’s philosophy.

Google+, “The Avatar Steppe”

Do not invest heavily in marketing on Google’s social network* because it unfortunately looks a lot like the hero of Dino Buzzati’s famous novel: It will never achieve the fame it aspires to.

The Perception Lesson Of The North Face’s Boss

In 1968, Kenneth “Hap” Klopp acquired The North Face – then two small stores, one in San Francisco and one in Stanford. He turned it in one of the most popular and successful outdoor brands in the world.

Is Twitter The New Yahoo?

Reading the book written by Nicholas Carlson about Marissa Mayer’s management of Yahoo! has led me to this conclusion.

Best 2014 Articles

Today I am taking a look back at your favorite Superception articles of 2014 and mine.

Failure Is The Recipe For Success

I read this morning in the always-excellent Sports Illustrated a profile of P.K. Subban, the unconventional star of the Montreal Canadiens and the highest paid defenseman of the NHL.