Communications Strategy: Does A Star CEO Make All The Difference?
2 November 2014
Some thoughts on the cases of T-Mobile and Apple.
Communications.Management.Marketing
2 November 2014
Some thoughts on the cases of T-Mobile and Apple.
24 August 2014
This is what the media coverage of the Ferguson protests once again demonstrates.
15 June 2014
A matter of responsibility.
1 June 2014
During the French Open in Roland Garros, it seems timely to compare perception and tennis.
6 April 2014
Without trust, there can be no effective communication.
30 March 2014
Like Snow White’s Queen, we want to be the most beautiful person in our world. What are the implications of this trend for brands? Let’s consider the Apple example.
16 March 2014
Promoting a Society committed to transparency AND tolerance.
26 January 2014
It is key to the management of perceptions.