Will It Be Possible One Day To Erase Negative Perceptions Formed In Our Brain?
3 May 2015
The scientific research on memory is fascinating.
Communications.Management.Marketing
Truth Is Just Perception
Communications
The American Society Of Magazine Editors Bows Down To The Golden Calf
19 April 2015
It just revised its guidelines in order to foster the development of native advertising.
Internal Communications Is Being Revolutionized By Social Networks
12 April 2015
Daniel Roth, executive editor of LinkedIn, reveals two fascinating statistics that once again demonstrate that individuals are the heart and soul of social networks.
To Which Extent Should Journalists Take The Public Perception Into Account?
8 March 2015
ESPN The Magazine dedicates a long, riveting article to Alex Rodriguez.
The Disposability Of Communicators Demonstrates Their Importance
22 February 2015
Rear Admiral John Kirby, the Pentagone’s Chief Communicator, is the first casualty of the appointment of Ashton Carter, the new U.S. Secretary of Defense, who wants to bring in his own communicator.
The Chief Reason Why Brian Williams Should Go
8 February 2015
What is the primary mission of journalists?
The Perception Lesson Of The North Face’s Boss
25 January 2015
In 1968, Kenneth “Hap” Klopp acquired The North Face – then two small stores, one in San Francisco and one in Stanford. He turned it in one of the most popular and successful outdoor brands in the world.
The Storytelling Lesson Of Pixar’s Creative Genius
4 January 2015
WIRED recently recounted how Pixar’s Ed Catmull (management) and John Lasseter (artistic creation) brought the magic back to Walt Disney Animation Studios.
Community Managers Are Tomorrow’s Press Officers
7 December 2014
A study conducted by Daniel Kreiss, journalism professor at the University of North Carolina at Chapel Hill, reveals that each tweet published by Mitt Romney at the end of his presidential campaign had to be approved by no less than 22 people!
Ferguson: Perception, Memory, And Darren Wilson’s Acquittal
30 November 2014
The analysis of the testimonies presented to the grand jury investigating if the death of Michael Brown amounted to a crime highlights the way our memory operates.
Nothing Is More Effective Than A Story To Persuade Your Audience
23 November 2014
And it is scientifically proven.
What Role For Publishers In The New Media Value Chain?
9 November 2014
On his blog, Ben Thompson devoted an article to the role of publishers in the new media value chain created by the increasing dominance of major digital platforms.