TV Consumption Increases And Decreases At The Same Time
10 July 2016
It depends on what television we speak of.
Communications.Management.Marketing
Truth Is Just Perception
The Hiring Lesson Of Steve Wynn
26 June 2016
Steve Wynn, the casino magnate, explained his hiring philosophy during a speech given at a jeweler conference held in one of his properties in Las Vegas.
Book Review: “Love That Boy: What Two Presidents, Eight Road Trips, And My Son Taught Me About A Parent’s Expectations” By Ron Fournier (2016, 240 Pages)
23 June 2016
A lesson in happiness and love.
Optimizing Nonprofits’ Fundraising Communications
19 June 2016
A joint study by Millward Brown and The Ad Council explores the media mix used to drive charitable donations. But another aspect may have an even greater impact.
Convincing Apologies Require Six Components
5 June 2016
Apologizing is one of the most difficult acts of persuasion because of its extremely high emotional charge and authenticity threshold.
Authenticity In The Workplace Fosters Performance And Happiness
29 May 2016
We are happier, and therefore more effective, when we can be ourselves.
Instagram Much More Popular Among Brands Than Snapchat
15 May 2016
L2 Think Tank analyzed more than 1 million social posts and nearly 2 billion interactions from 879 brands worldwide.
The Decisive Role Of Future Self-Image In Motivation
8 May 2016
Such is the conclusion of a study conducted by researchers from the University of Southern California.
Video: The Snapchat Revolution
1 May 2016
The ephemeral-messaging mobile application has passed the milestone of 10 billion daily video views.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.