Why Does BuzzFeed Invest So Much In Serious Journalism?
29 November 2015
The success (and reputation) of the most popular news site among young adults was built on entertainment – such as its famous lists and animated GIFs.
Communications.Management.Marketing
Truth Is Just Perception
According To A Study, Divided Teams Can Operate Effectively. Really?
22 November 2015
Distrust even leads teams to perform better in certain situations.
Management, Competence And Performance: An Equation With Two Unknowns
15 November 2015
A team from the Universities of Stanford (California) and Erasmus (Netherlands) studied the qualities that foster team performance.
Corporate Values And Economic Value: The Starbucks Conundrum
1 November 2015
Earlier this week, Starbucks reported financial results for its fiscal fourth quarter. Its stock was punished by markets in spite of a 23rd straight quarter of 5%-plus global sales growth.
CEOs With Daughters Are More Socially Responsible
25 October 2015
A joint team from the University of Miami and the China Europe International Business School compared the corporate social responsibility (CSR) performance of the Standard & Poor’s 500 companies with information on the family profile of their CEOs.
Axel Springer Fights The Good Fight Against Ad Blocking
18 October 2015
Europe’s largest media group has decided to ban readers who use ad-blockers from its Bild website.
Twitter’s “Moments” Of Truth
11 October 2015
The launch of Twitter Moments aims to entice more people to signup for the microblogging service and remain engaged.
CEOs Should Embrace Twitter
4 October 2015
This is the conclusion of a study carried out by a team from the Universities of Illinois and Washington.
Attitude Is More Important Than IQ In Determining Success
27 September 2015
This is what we can learn from Stanford University’s Carol Dweck’s research.
One Of The Main Arguments Of Ad-Blocking Advocates Is Inadmissible
20 September 2015
The release of iOS 9, the new version of Apple’s mobile operating system, which allows ad blocking in the Safari Internet browser, sparked yet another online debate about this technology.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.