Book Review: “The War For Late Night: When Leno Went Early And Television Went Crazy” By Bill Carter (2010, 416 Pages)
25 August 2014
Strangers in the night.
Communications.Management.Marketing
Truth Is Just Perception
Twitter Is The Spark And Television Is The Fire
24 August 2014
This is what the media coverage of the Ferguson protests once again demonstrates.
Book Review: “Top Of The Morning: Inside The Cutthroat World Of Morning TV” By Brian Stelter (2013, 320 Pages)
19 August 2014
The definitive insider’s book.
Book Review: “Decoding The New Consumer Mind: How And Why We Shop And Buy” By Kit Yarrow (2014, 224 Pages)
18 August 2014
A wealth of information doesn’t make a theory.
Apple, Picasso And Marketing
17 August 2014
A brilliant metaphor to explain how to create an effective message.
Book Review: “Bloomberg By Bloomberg” By Michael R. Bloomberg With Matthew Winkler (1997, 272 Pages)
13 August 2014
A great businessman and a great mayor but not a great author.
Recklessness Is The Courage Of The Weak
10 August 2014
This applies to mountaineering as well as to management.
Book Review: “Agency Mania: Harnessing The Madness Of Client/Agency Relationships For High-Impact Results” By Bruno Gralpois (2010, 256 Pages)
10 August 2014
If you work in marketing, you would be mad not to read this book.
Book Review: “When I Stop Talking, You’ll Know I’m Dead: Useful Stories From A Persuasive Man” By Jerry Weintraub With Rich Cohen (2010, 304 Pages)
8 August 2014
When I stop reading this book, you’ll know I have finished reading it.
Book Review: “Hatching Twitter: A True Story Of Money, Power, Friendship, And Betrayal” By Nick Bilton (2013, 304 Pages)
5 August 2014
A book that is as simplistic as a tweet.
Book Review: “Employees First, Customers Second: Turning Conventional Management Upside Down” By Vineet Nayar (2010, 208 Pages)
2 August 2014
Employees first, customers second, readers last.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.