Leave Absolute To Vodka
26 August 2012
Apple provides a great example that promising the absolute perfection is the most powerful – but also the most risky – positioning for a brand.
Communications.Management.Marketing
Truth Is Just Perception
Book Review: “April 4, 1968: Martin Luther King, Jr.’s Death And How It Changed America” By Michael Eric Dyson (2009, 307 Pages)
26 August 2012
Read this review but don’t read this book. 🙂
Book Review: “Obama’s Last Stand” By Glenn Thrush (2012)
26 August 2012
Everything you always wanted to know about Obama’s 2012 campaign.
Book Review: “Inside The Circus – Romney, Santorum And The GOP Race” By Evan Thomas And Mike Allen (2012)
26 August 2012
Is it enough to be innovative?
Book Review: “Unreal Estate: Money, Ambition, And The Lust For Land In Los Angeles” By Michael Gross (2011, 560 Pages)
26 August 2012
Not such a fun topic after all.
Book Review: “100 Things Every Designer Needs To Know About People” By Susan Weinschenk (2011, 256 Pages)
26 August 2012
This book delivers more than it promises but less than it should.
Book Review: “Predictably Irrational: The Hidden Forces That Shape Our Decisions” By Dan Ariely (2009, 400 Pages)
26 August 2012
I can’t predict whether or not you will like this book but I loved it.
The Management Lesson Of Oscar Pistorius
19 August 2012
The biggest winner of the London Olympics may very well be a loser.
Book Review: “Grouped: How Small Groups Of Friends Are The Key To Influence On The Social Web” By Paul Adams (2011, 168 Pages)
9 August 2012
There is less – and more – to this book than expected.
Is Culture What Remains When One Has Forgotten Everything?
5 August 2012
In defense of institutionalizing corporate cultures.
Communicating Or Making Chin Music?
29 July 2012
In communications like in music, emotions should prevail.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.