Communications.Management.Marketing
13 July 2025
Conversation on Google’s advertising dominance with Ari Paparo, CEO of Marketecture Media and author of “Yield: How Google Bought, Built, And Bullied Its Way To Advertising Dominance.”
26 November 2017
Monetization issues are at the heart of the problem: Digital advertising’s business model doesn’t work much better than that of print media.
26 March 2017
Behind that provocative question is an increasingly unpleasant reality for advertisers.
10 April 2016
That’s the question raised by a study conducted by comScore among a million of Americans.
20 March 2016
On the occasion of Paris Retail Week, let’s have a look at the new service offered by Foursquare, a location-based recommendation app, to retail advertisers.
13 March 2016
The number of US marketers who use programmatic advertising has more than doubled in a year.
14 February 2016
The cost to run a 30-second commercial during this year’s Super Bowl was 5 million dollars.
29 November 2015
The success (and reputation) of the most popular news site among young adults was built on entertainment – such as its famous lists and animated GIFs.
18 October 2015
Europe’s largest media group has decided to ban readers who use ad-blockers from its Bild website.
20 September 2015
The release of iOS 9, the new version of Apple’s mobile operating system, which allows ad blocking in the Safari Internet browser, sparked yet another online debate about this technology.
14 June 2015
First, the digital industry explained to content producers and distributors that they had to offer their products for free on the web and monetize them through advertising. Now, it also wants to suppress this revenue stream. This is absurd from both a business and moral standpoint.