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Communications.Management.Marketing

Truth Is Just Perception

Tag Archives: Perception

The More We Ignore, The More We Can Pay Attention

Researchers from Johns Hopkins University (Baltimore) have found that, when individuals take the time to learn what’s possible to ignore, they process difficult information faster.

The Perception Lesson Of The North Face’s Boss

In 1968, Kenneth “Hap” Klopp acquired The North Face – then two small stores, one in San Francisco and one in Stanford. He turned it in one of the most popular and successful outdoor brands in the world.

Faster Reputation

Reputation moves faster up and down, but mostly down.

2012 In Review

For this last post of the year, I take a look back at your favorite Superception articles of 2012 – measured by how many visits each received – and mine.

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