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Communications.Management.Marketing

Truth Is Just Perception

Tag Archives: Social web

B2B Marketing: Large Accounts Crumble

If you are a B2B marketer or sales representative and you are not yet active on LinkedIn, it is high time you grow a presence on the professional’s social network.

Journalism And The Disinformation Society

The level of political lying in some democratic societies is reaching a point that we thought – and hoped – would always be the apanage of authoritarian and totalitarian regimes.

Employer Branding Is Evolving

The concept of employer branding was born in the mid-1990s. It flourished in the 2000s when the competition for talent became fiercer than ever.

Community Managers Are Tomorrow’s Press Officers

A study conducted by Daniel Kreiss, journalism professor at the University of North Carolina at Chapel Hill, reveals that each tweet published by Mitt Romney at the end of his presidential campaign had to be approved by no less than 22 people!

Social Networks Are Our Digital Mirror

Like Snow White’s Queen, we want to be the most beautiful person in our world. What are the implications of this trend for brands? Let’s consider the Apple example.

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