B2B Marketing: Large Accounts Crumble
16 April 2017
If you are a B2B marketer or sales representative and you are not yet active on LinkedIn, it is high time you grow a presence on the professional’s social network.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Social web
The Digital Revolution Is Mutating Into The Terror
2 February 2017
Its main innovations impair the ability of individuals and organizations to communicate.
On The Social Web, Nobody Knows A TV Commercial Is An Ad
14 February 2016
The cost to run a 30-second commercial during this year’s Super Bowl was 5 million dollars.
Journalism And The Disinformation Society
27 December 2015
The level of political lying in some democratic societies is reaching a point that we thought – and hoped – would always be the apanage of authoritarian and totalitarian regimes.
Employer Branding Is Evolving
31 May 2015
The concept of employer branding was born in the mid-1990s. It flourished in the 2000s when the competition for talent became fiercer than ever.
Disgust Is A Very Viral Emotion On The Social Web
10 May 2015
This is revealed by a study conducted by scientists from Stanford and Duke universities.
Community Managers Are Tomorrow’s Press Officers
7 December 2014
A study conducted by Daniel Kreiss, journalism professor at the University of North Carolina at Chapel Hill, reveals that each tweet published by Mitt Romney at the end of his presidential campaign had to be approved by no less than 22 people!
The New Digital Frontier Of Intellectual Property
27 July 2014
A lawsuit highlights the current contradictions in this area.
Social Networks Are Our Digital Mirror
30 March 2014
Like Snow White’s Queen, we want to be the most beautiful person in our world. What are the implications of this trend for brands? Let’s consider the Apple example.
