Communications.Management.Marketing
Truth Is Just Perception
Articles 2012
Can Someone Help Cisco Self-Destruct?
30 September 2012
The amazing announcement recently made by Cisco shows that the Company clearly does not have enough problems, and wishes to create new ones.
Leave Absolute To Vodka
26 August 2012
Apple provides a great example that promising the absolute perfection is the most powerful – but also the most risky – positioning for a brand.
The Management Lesson Of Oscar Pistorius
19 August 2012
The biggest winner of the London Olympics may very well be a loser.
Is Culture What Remains When One Has Forgotten Everything?
5 August 2012
In defense of institutionalizing corporate cultures.
Communicating Or Making Chin Music?
29 July 2012
In communications like in music, emotions should prevail.