Prescribing And Prohibiting: Two Very Different Motivational Dynamics
29 October 2017
Our brain doesn’t process these stimuli in the same way.
Communications.Management.Marketing
Truth Is Just Perception
Platforms And Content: The Chicken And The Egg?
17 October 2017
Which component is the most critical to success in the digital, social and mobile era?
The Best Professionals Are Amateurs
9 October 2017
This is what Michael Jordan and Latin etymology teach us.
Becoming A Manager Is A Career Change, Not A Promotion
1 October 2017
The qualities based upon which someone is promoted to manager are not the ones that will help them succeed in that role.
Why Worry? We Will All Experience Failure And Die
10 September 2017
The Washington Post recounts the story of an Alaska man who killed his girlfriend while trying to commit suicide.
Superception Podcast Ep. 13 – David Leonhardt, Pulitzer-Prize Winning Op-ed Columnist At The New York Times
3 September 2017
Conversation on the future of journalism with David Leonhardt, the Pulitzer-Prize winning op-ed columnist at the New York Times who led the paper’s 2020 Group on the future of the newsroom.
Book Review: “The Final Days” By Bob Woodward And Carl Bernstein (1976, 476 Pages)
20 August 2017
A farsighted read?
Book Review: “Shattered: Inside Hillary Clinton’s Doomed Campaign” By Jonathan Allen And Amie Parnes (2017, 480 pages)
5 August 2017
A shattering read.
The Best Communicators Have The Longer View
29 July 2017
Contrary to conventional wisdom, creativity is not always the key skill in communications.
Communications Departments Run The Same Risk Of Obsolescence As Traditional Media
25 June 2017
In both cases, the danger lies in an excessive focus on the distribution rather than the production of content.
What If Love Was The Best Approach To Management?
11 June 2017
At the conclusion of each “Saturday Night Live” episode, the entire cast appears on stage and hugs each other.
Why Engaging Managers Create More Value Than Cutthroat Ones
15 May 2017
Much more often are CEOs appointed because they are cutthroat alpha males than because they engage and unify their employees.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.