Could Experiential Marketing Be More Powerful Than E-commerce?
5 April 2015
AdAge reports on the growing number of e-commerce brands that invest in brick and mortar stores to create better, more attractive experiences for their customers.
Communications.Management.Marketing
Truth Is Just Perception
The Management Lesson Of Tim Cook
29 March 2015
Apple’s CEO has given an interview to Fast Company magazine.
What Future For Industry Events In The Digital Age?
22 March 2015
The gathering of the hi-tech industry in Austin this week for South by Southwest (SXSW) reveals an obvious paradox.
Competence And Performance Are Not Synonymous
15 March 2015
Performance depends on much more than the mastery of a field of knowledge.
To Which Extent Should Journalists Take The Public Perception Into Account?
8 March 2015
ESPN The Magazine dedicates a long, riveting article to Alex Rodriguez.
Learn Or Adjourn
1 March 2015
Today, I would like to share with you two quotations, found in my recent readings, that embody my life’s philosophy.
The Disposability Of Communicators Demonstrates Their Importance
22 February 2015
Rear Admiral John Kirby, the Pentagone’s Chief Communicator, is the first casualty of the appointment of Ashton Carter, the new U.S. Secretary of Defense, who wants to bring in his own communicator.
Book Review: “You Are The Message: Secrets Of The Master Communicators” By Roger Ailes With Jon Kraushar (1987, 240 Pages)
22 February 2015
An old but still valuable book.
Ego Or Ambition: Choose Your Muse
15 February 2015
Ego and ambition are two very different motivators.
The Chief Reason Why Brian Williams Should Go
8 February 2015
What is the primary mission of journalists?
Google+, “The Avatar Steppe”
1 February 2015
Do not invest heavily in marketing on Google’s social network* because it unfortunately looks a lot like the hero of Dino Buzzati’s famous novel: It will never achieve the fame it aspires to.
Book Review: “The Sports Gene: Talent, Practice And The Truth About Success” By David Epstein (2013, 352 Pages)
26 January 2015
If you have a body, you are an athlete.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.