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Communications.Management.Marketing

Truth Is Just Perception

The Perception Lesson Of The North Face’s Boss

In 1968, Kenneth “Hap” Klopp acquired The North Face – then two small stores, one in San Francisco and one in Stanford. He turned it in one of the most popular and successful outdoor brands in the world.

Is Twitter The New Yahoo?

Reading the book written by Nicholas Carlson about Marissa Mayer’s management of Yahoo! has led me to this conclusion.

Best 2014 Articles

Today I am taking a look back at your favorite Superception articles of 2014 and mine.

Failure Is The Recipe For Success

I read this morning in the always-excellent Sports Illustrated a profile of P.K. Subban, the unconventional star of the Montreal Canadiens and the highest paid defenseman of the NHL.

Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.

www.superception.fr